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Parentfinder recently made our new Google Ads Marketing tool available to all hopeful adoptive families with a Featured or Preferred Membership on Parentfinder. But many are still wondering how to market their online adoption profile through the “Campaigns” module on their dashboard. Let’s break it down.
How To Market Your Online Adoption Profile Through Parentfinder
- Join Parentfinder with a Featured or Preferred Membership
- Upload Your PDF Profile or Build a New Adoption Profile With PF
- Add Relevant Media to Your Profile Page: Photos, Letters, Videos, Banner Image
- Build Your Own AdWords (Google Ads) Marketing Campaign by opening the “Campaign” tab on the left toolbar of your Parentfinder Dashboard
- Set Up Your Campaign and Add Your Payment Information
- Hit “Launch Campaign,” and You’re Ready to Go!
Although our “Campaign” tool is rather simple, some elements may be confusing to those who have never run a Google Ads campaign before. Below are some details that might be helpful to you.
Your Campaign Budget: Although you will be advertising in a smaller area than large adoption organizations, the number of expectant birth moms that you need to reach is smaller, since you’re just advertising for yourself. Therefore, your budget requirements are much less. While the minimum campaign budget you can set in Parentfinder is $99, we generally recommend starting with $500-1000. This will help you cast a broad net and greatly increase your chance of truly engaging an expectant mother.
Your Campaign Duration: The duration of your campaign needs to be at least three months. Our digital marketing team is well-versed in how to market an online adoption profile, and they say it takes three months for any Google Ad campaign of this type to be effective. We think that three months is a great starting point, but if you’d like to span it across six months, that’s fine too.
Your Campaign Start Date: This is completely up to you! But we do recommend starting it a couple of days out, just so our team has some time to contact you if they need to add additional media to your Parentfinder Profile.
Common Questions about Parentfinder’s “Campaign Module.”
Why Can’t I Set a Geographic Target? Digital marketing laws require that we advertise in the state where you are being represented, so we will handle the targeting for you. This ensures that both you and Parentfinder are working within the confines of the law.
What Should I Put As The Ad Name? Leave the “Ad Name” as your unique Parentfinder Identification number. This allows our digital marketing team to easily identify you.
Who actually “runs” the ads? Parentfinder’s digital marketing team “run” the ads. We are Google Partners who run similar campaigns for over 25 of the largest adoption organizations in the United States. Our team is knows precisely how to market an online adoption profile and will handle all of the technical details of “running” the ads.
What is the Target Website? The target website will be your personal Parentfinder website. You can locate this address on your main Dashboard Hub in the “Website Configuration” module.
Whose contact information is displayed on my ad? The target website will display your agency/attorney’s contact information, so they will be responsible for any responses to ads.
Can we have our ad shown in more than one state? In most cases, yes! Parentfinder can run ad campaigns in more than one state. However, we’ll need to make sure that our advertisements are in compliance with each state’s digital marketing laws.
Who writes the ad copy? Our digital marketing team writes the ad copy. They’ve spent years working in digital marketing and have a firm grasp on how to market an adoption profile. The ad copy is based on your gender identity, relationship status and the most relevant search terms used to reach expectant mothers considering adoption.
If we match with an expectant mother, can we pause or end our campaign early? Will we get a refund for the remaining balance? Yes. If you match with an expectant mother while running an ad campaign with Parentfinder, you can pause or end the campaign, and request a refund for the remaining balance.
If you’re still wondering how to market your online adoption profile through Parentfinder, message us or give us a call today. We’d be happy to walk you through building your first Google Ads campaign with Parentfinder!
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