The Importance of an Adoptive Parent Profile

The first impression. The initial introduction. Your adoptive parent profile is your only opportunity to make a connection. 

The online adoption profile is arguably the most important project that one will undertake when hoping to adopt. It’s the first impression and the initial introduction. It’s oftentimes the only chance that a hopeful adoptive parent(s) has to make a true connection with an expectant parent considering an adoption plan. An adoptive parent profile is not an element of the adoption process to take lightly. It’s one that should be invested in, and one that a hopeful adoptive parent(s) should pour their heart and soul into creating. 

While adoptive parent profiles have been around for many years, the ones used in the industry today are much different. Sure, many adoption agencies still require hard-copy, scrapbook style profiles, but more and more agencies are now utilizing online adoption profiles and adoption profile videos. 

Online adoptive parent profiles allow adoption agencies to save an unlimited number of profiles on a tablet to share with expectant mothers in-person. It also gives them the ability to send expectant mothers direct links to specific family’s profile, which can be accessed anywhere in the world. The online adoption profile reduces physical file storage, is better for the environment and reaches the reader in the medium in which they are most familiar — the mobile device. 

But adoptive parent profiles are more than just convenient, they’re an integral part of an adoption organization’s digital marketing toolbox. Forward-thinking adoption agencies utilize online adoption profiles to provide their organization’s website with powerful and repetitive backlinks, aiding in their overall SEO. The more places they share and post their agency’s roster of online profiles, the more visibility their website receives in organic Google search.  

The same equation goes for families hoping to adopt independently through Parentfinder. Waiting adoptive families utilizing Parentfinder’s Preferred Membership program have their adoptive parent profile and adoption profile video shared across seven adoption-related platforms. They are also coached on how to write the best adoptive parent profile with SEO keywords in mind. This means when an expectant mother searches “family looking to adopt baby Indiana” in Google, there’s a good chance their adoption profile will show up near the top of the search results.

For many hopeful adoptive parent(s), the adoptive parent profile can feel like the las hurdle to jump in the adoption process. But it couldn’t be more important. The adoptive parent profile is the most influential piece of self-marketing a hopeful adoptive parent has to reach a potential match. So, don’t just settle for a Snapfish book created hastily on a Saturday afternoon. Invest in your adoption profile. Put time, energy and heart into it. In the end, it could be the one thing that helps you makes that special connection. 

If you have any adoption questions or would like to learn more about Parentfinder’s online adoption profiles, feel free to reach out to our team by following this link.