Help Picking An Adoption Agency or Attorney Part 3

If you are thinking about growing your family through adoption, here are some tips to consider when selecting an adoption agency or attorney.

A well-orchestrated search engine optimization campaign, SEO, is just as important as an AdWords campaign when it comes to raising the agency’s visibility to expectant birth moms, and more eyes on your adoption profile.

What to look for: First, look at the bottom of their website. Do they have a physical address listed? An address helps the agency come up in geo specific searches like, adoption agencies near me. Google My Business requires a physical address too. Google My Business is where an agency should record customer reviews and post credible blogs that link back to the blog page of their website.

Speaking of blogs, check their website for consistency with blog posts or articles that are aimed at parents like you and women who are facing an unplanned pregnancy. Look for date stamps. Regular updates containing key words will improve an agency’s placement during searches. They can also lower the cost per click of their AdWords campaign. Together, properly executed AdWords and SEO campaigns should positively impact expectant birth mother contacts, giving you more opportunities to be seen, matched and placed.

To read other tips that will help you find the right adoption organization, click here