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Many parents who consider adoption as a way of growing their family come from varied economic backgrounds. Some start down the path of domestic infant adoption with a budget that is much lower than the average cost of domestic adoption – which is $37,000.
Some hopeful adoptive parents may be drawn to a small agency that fits within their budget, or begin the process on their own through independent adoption. And sometimes, pursuing the lowest price can end up costing them more over time.
If digital marketing like Google Ads and SEO are not a part of the agency’s budget, it falls to the hopeful adoptive parents to overcome the lack of visibility. That often results in extended wait periods or frustration – especially when a hopeful adoptive family doesn’t feel like they are getting guidance or the help they want from their agency. And this can result in hopeful adoptive parents grasping at straws—they might end up contacting multiple agencies, and sometimes seek multiple profile creation services because their profile isn’t being shared online with a service like Parentfinder.
Adoption is expensive, plain and simple. But there are ways to be cost effective.
If you’re wondering how to market your online adoption profile through Parentfinder, message us or give us a call today. Or, schedule a free consultation if that’s more your style!
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