February 22, 2021

Adoption Help: Picking an Adoption Agency

Adoption Help: Picking an Adoption Agency

If you are thinking about growing your family through adoption, help can be found in many small ways. One thing to keep in mind when picking an adoption agency is their use of digital marketing.

A well-orchestrated Search Engine Optimization (SEO) campaign is just as important as a Google Ads campaign. These two things help raise an adoption agency’s visibility to expectant birth parents, and put more eyes on your digital adoption profile.

What should I look for?

First, look at the bottom of the adoption agency’s website. Do they have a physical address listed? An address helps the agency come up in geo specific searches, like “adoption agencies near me.” Google My Business requires a physical address too. Google My Business is where an agency should record customer reviews and post credible blogs that link back to their website.

Speaking of blogs, check their website for consistency with blog posts or articles that are aimed at both hopeful adoptive parents like you, as well as women who are facing an unplanned pregnancy. These blogs should provide resources for both parties. Hopeful adoptive parents and women considering adoption are looking for adoption help. It’s vital that an adoption agency shares that information. Look for date stamps. Regular updates containing keywords will improve an agency’s placement during searches. These regular posts can also lower the cost per click of their Google Ads campaign. Together, properly executed Google Ads and SEO campaigns should positively impact expectant birth mother contacts, giving you more opportunities to be seen, matched and placed.

I’m considering adoption. How can you help?

There are many things that are commonly overlooked at the beginning of an adoption journey. We have many resources available. If you are interested in adoption, help is on the way.

You have the option of waiting to join an adoption agency, or you can get help right away by joining Parentfinder Preferred. We’ll help you prepare for your home study, create an adoption profile, and match you with an agency in need of hopeful adoptive parents. It’s simple and gets you moving, so you don’t have to sit around and wait to find an agency that fits your needs.

Contact us through email, give us a call, or schedule a complimentary consultation to learn more.


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